Passion
Celebrate attraction, chemistry and the excitement of meeting someone new.
A new kind of connection
AVIS ARDENTE
Where Conversations Spark Attraction.
A modern dating brand built around meaningful conversations, genuine chemistry and the courage to connect.
Explore the identity01 / THE BRAND
One name. One feeling.
Avis Ardente brings together the symbolism of a bird and the warmth of a flame: freedom, curiosity, passion and connection. It is a creative brand interpretation, not a literal Italian phrase.
Primary logo · Dark
✦
AVIS ARDENTE
CONNECTION WITH SPARK
Alternative logo · Light
✦
AVIS ARDENTE
CONNECTION WITH SPARK
02 / COLOUR SYSTEM
Colours with chemistry.
Dark foundations create mystery. Flame red expresses energy and attraction. Ivory brings warmth and readability. Click any colour to copy its HEX code.
Select a colour to copy its code.
03 / TYPOGRAPHY
Elegant by nature.
Pair a timeless serif style for emotional headlines with a clean sans-serif style for navigation, forms and messages.
Display type · Georgia
Find your
kind of spark.
kind of spark.
Use for headlines, brand statements and romantic editorial copy.
Interface type · Arial
Meet. Talk. Connect.
Use for buttons, navigation, profile details and readable body text.
04 / BRAND VOICE
A line worth remembering.
Where Conversations Spark Attraction.
Suggested primary tagline · Warm, confident and modern
05 / PERSONALITY
What we stand for.
The brand should feel romantic without being cheesy, confident without being arrogant, and exciting without compromising user trust.
Connection
Make space for real conversations, shared interests and meaningful relationships.
Trust
Put privacy, consent, respectful communication and user safety first.
06 / NAME STORY
The meaning behind the name.
A name inspired by two ideas from different languages.
Avis — “bird” in Latin.
Ardente — “fiery” or “burning” in Italian.
Together, they evoke a free spirit with a spark of passion.
This is the brand's intended symbolism; Avis Ardente is not a standard Italian expression.